Pick a lane. Get the benchmark carrier rate, what diesel is costing you, and a shipper quote with your margin built in. Built on real USDA rate records.
The load
The quote
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benchmark $/mile
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carrier cost (all-in)
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your margin
Prototype. Rates are USDA refrigerated-produce spot rates (all-in, fuel included), median by lane.
The quote is a benchmark to negotiate from, not a binding price.